The Fierce Competition of Watch Market
With the improvement of living standard, people expect to have various choices of watches which integrate time measuring with multi-functions, fashion and high value. In order to satisfy the demand of people, watch manufacturers are making great efforts to produce creative watches. Thus, there is a fierce competition in watch market.
Appearance is the first impression on people. An appealing appearance can attract customers at once. To win in the competition, designers have to devote much to the looking of a watch. Nowadays, there have been different styles of watches—cool, fashionable, cute or elegant. Children like cute watches with rich colors and adorable pictures. Young boys and girls are fond of fashionable ones, as they always want to lead the trend. Branded or designer watches are the favorite of tasteful gentlemen and ladies, because they regard the watch as a symbol of taste and quality of life. According to different groups of consumers, watch designers will make various designs to meet their demand.
Watches are originally used to tell the time. However, with the development of science and technology, they have been given more innovative functions, such as waterproofing, shock absorbing and resistance of inclement weather. Thus, amazing function has become one major factor that watch manufacturers are searching. Almost all the watch factories have their research groups who are responsible for upgrading the technology to create multifunctional watches. From this aspect, the fierce competition is also the motivation of technological innovation.
Furthermore, the purchasing behaviors depend much on the prices. Everyone wants to get quality things with less money. It is well known that the price depends on the quality. Therefore, price strategies are powerful weapons in selling watches. Discounts, coupons and gifts are common strategies which prove to be feasible. However, some watch producers and sellers copy the branded watches at a lower cost to cheat customers. The abominable behaviors of those copiers should be criticized and customers should pay more attentions when they buy watches.
Watch market will be prosperous under the fair and fierce competition which needs the maintenance from both watch buyers and sellers.